If you haven’t noticed the recent overwhelming amount of social media coverage of the ALS Ice Bucket Challenge then you’ve really been out of the loop! Millions of superstars, average joes, former presidents, and now even the fabulous Woolx team have taken on the challenge! The challenge consists of donating money to ALS, videoing yourself dumping a bucket of cold, icy water on your head, and then nominating your friends to do the same. If you’ve been nominated on social media and you refuse to do this task within a 24 hour period you kindly donate $100 dollars.
Ice Bucket Challenge
(Click on Me to Watch Woolx Take on the challenge!!!IMG_2414)!!
The now famous Ice Bucket challenge was started by Corey Griffin, who tragically passed away on August 16, 2014 after a drowning accident. Corey started the Ice Bucket challenge for his friend who was diagnosed with ALS. Corey raised over $100,000. The original ice idea came from pro golfer Chris Kennedy to raise money for pet charities.
If you are unfamiliar with ALS, it stands for Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease. It is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.
The ALS Foundation has earned an astonishing 22.9 million dollars as of 8/19/14 through generous donations this summer. Making this a top rated fundraiser. There is currently only one FDA approved drug to treat ALS.
In 1939 famous Yankee baseball star Lou Gehrig was diagnosed with this deadly disease. It forced him to retire at the age of 36, he died from the disease two years later.
Other notable people with ALS are former Massachusetts governor and US ambassador for Canada, Paul Cellucci, he lost his battle June 8 2013; Stephen Hawking, noted scientist and author of the bestselling book “A Brief History of Time, and Kevin Turner, former fullback for the New England Patriots. Recently Tim Shaw of the Tennessee Titans was diagnosed.
If you’re willing to take on this challenge, proceed as follows: (Of course this is optional), but change into your Woolx baselayer tee. Next, find a volunteer to record your dedication. A medium size bucket will be more than enough water! Don’t get carried away with a huge garbage can, you’ll only be hurting yourself. Once you know you’re recording proceed to say who nominated you for the ALS Bucket Challenge, then nominate your friends or family to do the challenge. Now the fun part! Just dump an icy bucket of water over your poor unsuspecting head. Mission accomplished! You just finished your ALS challenge. Even if you’ve decided to accept the nomination don’t forget to donate to the cause, $100.00 if you decline the bucket, any amount if you take on the full challenge!
To find out more information about ALS or to donate money head on over to http://www.alsa.org/about-als/what-is-als.html.